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$\"\"$

Divulga\u00e7\u00e3o<\/p><\/div>\n

A cerveja Heineken \u00e9 o primeiro anunciante a explorar os recursos da publicidade 3D Play nos circuitos digitais out of home da Clear Channel simultaneamente no Rio de Janeiro, Porto Alegre e Curitiba. A marca de cervejas utilizar\u00e1 o formato 3D, solu\u00e7\u00e3o desenvolvida pela VATI exclusivamente para a empresa de OOH, para refor\u00e7ar a ocasi\u00e3o de consumo nos bares durante os jogos da UEFA Champions League (UCL) e UEFA Women’s Champions League (UWCL), principalmente as finais, dos quais \u00e9 patrocinadora.<\/p>\n

\u201cA Heineken\u00ae tem em seu DNA ser uma marca inovadora, transformadora e pioneira, o que faz com que esse projeto de inova\u00e7\u00e3o pura no OOH tenha total ader\u00eancia com os nossos produtos. Todo projeto que visa criar tend\u00eancias e gerar novas experi\u00eancias s\u00e3o sempre vistos com bons olhos por n\u00f3s. Acreditamos muito em novos formatos no mercado de m\u00eddia\u201d, explica Fernanda Saboya, diretora de Connections do Grupo HEINEKEN.<\/p>\n

A Heineken\u00ae \u00e9 patrocinadora oficial das competi\u00e7\u00f5es UEFA, incluindo a UEFA Champions League, pelo 17\u00b0 ano consecutivo e, desde 2021, \u00e9 parceira da UEFA Women’s Champions League, quando tomou a decis\u00e3o de espelhar seus patroc\u00ednios masculinos e femininos no futebol e no automobilismo.<\/p>\n

Desenvolvida pela VATI, a cria\u00e7\u00e3o de artes para o 3D no OOH \u00e9 feita sob medida para que o resultado da ilus\u00e3o de \u00f3tica seja percebido independente da dist\u00e2ncia e do \u00e2ngulo de vis\u00e3o que as pessoas estar\u00e3o em rela\u00e7\u00e3o \u00e0s telas digitais. A pe\u00e7a traz a imagem da garrafa de 600ml de Heineken como a melhor op\u00e7\u00e3o para os consumidores nessa ocasi\u00e3o, refor\u00e7ando a socializa\u00e7\u00e3o no bar, associada ao momento de intera\u00e7\u00e3o e celebra\u00e7\u00e3o dos jogos de futebol.<\/p>\n

\u201cO OOH \u00e9 um canal que constr\u00f3i importantes conex\u00f5es entre as marcas e consumidores. O formato 3D amplia ainda mais esse universo de possibilidades com mais impacto e experi\u00eancias em todo o circuito aproveitando o melhor do meio out of home\u201d, enfatiza Wlamir Lino Diretor Comercial Nacional de Marketing da Clear Channel.<\/p>\n","protected":false},"excerpt":{"rendered":"

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