{"id":339,"date":"2020-03-10T20:19:36","date_gmt":"2020-03-10T23:19:36","guid":{"rendered":"http:\/\/www.pqn.com.br\/portal\/?p=339"},"modified":"2020-04-13T13:47:37","modified_gmt":"2020-04-13T16:47:37","slug":"itaipava-se-rende-ao-puro-malte","status":"publish","type":"post","link":"https:\/\/www.pqn.com.br\/portal\/itaipava-se-rende-ao-puro-malte\/","title":{"rendered":"Itaipava se rende ao puro malte"},"content":{"rendered":"

A Itaipava Premium agora \u00e9 a Itaipava Premium Puro Malte. A nova vers\u00e3o, sem cereais n\u00e3o maltados, chega ao mercado para agradar o novo h\u00e1bito cervejeiro dos brasileiros. O puro malte vem ganhando as g\u00f4ndolas do pa\u00eds e j\u00e1 se tornou o segmento que mais cresce, com 21,3% de participa\u00e7\u00e3o nacional.<\/p>\n

“Estamos criando um grande portf\u00f3lio de r\u00f3tulos que possam garantir um desempenho sustent\u00e1vel a longo prazo”, explica Eliana Cassandre, gerente de propaganda do Grupo Petr\u00f3polis. “A Itaipava Premium Puro Malte surge como uma op\u00e7\u00e3o para quem quer sabor, sem perder a leveza. Nossa nova cerveja chegou para tornar o Ver\u00e3o ainda mais 100%\u201d, complementa.<\/p>\n

Criada ap\u00f3s pesquisas e testes, a Itaipava Premium Puro Malte mant\u00e9m a leveza e refresc\u00e2ncia caracter\u00edstica da Itaipava, com gosto mais encorpado e levemente mais amarga. A cerveja \u00e9 produzida apenas com \u00e1gua, l\u00fapulo, fermento e malte, proveniente da cevada. Outro ponto positivo \u00e9 o tempo extra de matura\u00e7\u00e3o, que garante a alta qualidade dos aromas e sabores.<\/p>\n

A expectativa \u00e9 que, at\u00e9 o pr\u00f3ximo ano, a Itaipava Premium Puro Malte conquiste o mercado de puro malte.\u00a0 Em janeiro de 2020, a categoria cresceu 50% em volume em compara\u00e7\u00e3o ao mesmo m\u00eas do ano anterior. “O brasileiro tem optado pelas puro malte em v\u00e1rias ocasi\u00f5es de consumo, tanto em bar como no autosservi\u00e7o\u201d, afirma Cassandre. \u201cAnalisando os bons resultados do Grupo, a perspectiva segue positiva para este ano no segmento que cresceu 20% em volume frente 2018”, refor\u00e7a.<\/p>\n

Atualmente, a Itaipava, com seis vers\u00f5es dispon\u00edveis, est\u00e1 consolidada como a terceira cerveja mais vendida em todo o pa\u00eds, com 9,2% de share no mercado. Al\u00e9m da Itaipava Premium Puro Malte, o Grupo Petr\u00f3polis possui as marcas Petra Origem, Cacildis e Black Princess Gold no segmento de cervejas puro malte.<\/p>\n","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n","protected":false},"author":4,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[1000,999,996,994,997,995,992,993,998],"yoast_head":"\nItaipava se rende ao puro malte<\/title>\n<meta name=\"description\" content=\"PQN - O portal da Comunica\u00e7\u00e3o!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pqn.com.br\/portal\/itaipava-se-rende-ao-puro-malte\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Itaipava se rende ao puro malte\" \/>\n<meta property=\"og:description\" content=\"PQN - O portal da Comunica\u00e7\u00e3o!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pqn.com.br\/portal\/itaipava-se-rende-ao-puro-malte\/\" \/>\n<meta property=\"og:site_name\" content=\"PQN - 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