![\"\"](\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2020\/12\/test_earn_alta-300x133.jpg\")
Divulga\u00e7\u00e3o<\/p><\/div>\n
Uma das mais s\u00f3lidas e reconhecidas ag\u00eancias de comunica\u00e7\u00e3o integrada do Brasil, a Publicis consolida os servi\u00e7os de performance oferecidos aos clientes sob um novo n\u00facleo. O Test&Earn ficar\u00e1 sob o comando do VP de M\u00eddia Maur\u00edcio Almeida, que al\u00e9m de liderar o time de mais de 90 profissionais da \u00e1rea de m\u00eddia tamb\u00e9m est\u00e1 \u00e0 frente do n\u00facleo de dados e intelig\u00eancia de mercado da ag\u00eancia, o BrainLab. O Test & Earn j\u00e1 nasce com tr\u00eas clientes que s\u00e3o refer\u00eancias em seus distintos segmentos: Carrefour, Honda e Senac-SP.<\/p>\n
\u201cEstamos integrando os nossos servi\u00e7os de performance e refor\u00e7ando a nossa estrutura para atender o aumento de demanda que tivemos no \u00faltimo ano e a conquista de novos escopos junto \u00e0s marcas com as quais atuamos. O Test&Earn \u00e9 resultado do reconhecimento, por parte dos clientes, da capacidade da Publicis de entregar as mais diversas solu\u00e7\u00f5es de comunica\u00e7\u00e3o\u201d, diz Maur\u00edcio.<\/p>\n
Segundo o executivo, o novo n\u00facleo reflete tamb\u00e9m a evolu\u00e7\u00e3o do trabalho realizado com o BrainLab desde 2019. \u201cTodo o manancial de dados que geramos internamente ser\u00e1 potencializado como base para as estrat\u00e9gias de performance e personaliza\u00e7\u00e3o em escala das marcas\u201d, complementa.<\/p>\n
O Test&Earn nasce com sete profissionais exclusivos, e quatro que d\u00e3o suporte \u00e0 sua atua\u00e7\u00e3o. De acordo com Maur\u00edcio, o n\u00facleo j\u00e1 est\u00e1 \u00e0 disposi\u00e7\u00e3o de todas as marcas com as quais a ag\u00eancia trabalha. \u201cCom o Test&Earn, podemos desenvolver solu\u00e7\u00f5es de neg\u00f3cios mais completas, ganhamos agilidade e passamos a ter uma gest\u00e3o mais pr\u00f3xima aos clientes\u201d, comenta. Com mais de 20 ferramentas dentro de sua opera\u00e7\u00e3o, o n\u00facleo tamb\u00e9m tem como miss\u00e3o promover testes e aprendizados, aumentando o repert\u00f3rio das marcas em performance para que elas tenham cada vez mais assertividade na busca pelos melhores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"
[…]<\/p>\n","protected":false},"author":4,"featured_media":5240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[96],"tags":[6157,48,6155,3104,6156],"yoast_head":"\n
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