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$\"\"$

Divulga\u00e7\u00e3o<\/p><\/div>\n

O SBT, em parceria com a Mattel – propriet\u00e1ria de um dos mais fortes portf\u00f3lios de franquias de entretenimento infantil e familiar do mundo -, estreia na pr\u00f3xima segunda-feira (14) o reality show “Projeto Barbie: o novo elemento Zyn”, apresentado por Sophia Valverde. A a\u00e7\u00e3o traz a marca Barbie promovendo o branded content, com o mote “Voc\u00ea pode ser tudo o que quiser”. Ser\u00e3o seis epis\u00f3dios veiculados no canal do YouTube da TV ZYN, de 14 \u00e0 19 de dezembro, sendo o \u00faltimo tamb\u00e9m exibido na TV, durante o S\u00e1bado Animado (e disponibilizado no Youtube ap\u00f3s a divulga\u00e7\u00e3o na TV). Assista aqui ao teaser \u201cVem a\u00ed\u201d.<\/p>\n

Helena Luz, Juju Matos, Manuela Dieguez e Mirella Sabarese s\u00e3o as quatro participantes do reality, cujo pr\u00eamio \u00e9 assumir como apresentadora do Jornalzyn, quadro da TV ZYN, plataforma digital do SBT com produ\u00e7\u00e3o de conte\u00fados exclusivos para o p\u00fablico infanto-juvenil com curadoria \u201cfamily safety\u201d da emissora. A TV ZYN est\u00e1 no YouTube, Instagram e Tik Tok. A cada epis\u00f3dio, as participantes ser\u00e3o convidadas a cumprirem uma prova. O objetivo \u00e9 que elas interajam como numa grande brincadeira e contem suas hist\u00f3rias, inspira\u00e7\u00f5es, desafios, sempre guiadas pelo fio condutor do projeto: mostrar que elas podem ser tudo o que quiserem. A vencedora ficar\u00e1 tr\u00eas meses \u00e0 frente do jornal, contados a partir de fevereiro de 2021.<\/p>\n

Vale ressaltar que toda a equipe e elenco realizaram os testes da COVID-19 antes das grava\u00e7\u00f5es e seguiram todos os protocolos de seguran\u00e7a indicados pelos \u00f3rg\u00e3os da sa\u00fade.<\/p>\n

A divulga\u00e7\u00e3o do projeto ser\u00e1 feita na TV, Facebook e Instagram da TV ZYN.<\/p>\n","protected":false},"excerpt":{"rendered":"

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