{"id":5407,"date":"2020-12-23T12:25:16","date_gmt":"2020-12-23T14:25:16","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=5407"},"modified":"2020-12-23T12:25:16","modified_gmt":"2020-12-23T14:25:16","slug":"kantar-ibope-media-atualiza-a-representatividade-do-ponto-de-audiencia-de-tv-para-2021","status":"publish","type":"post","link":"https:\/\/www.pqn.com.br\/portal\/kantar-ibope-media-atualiza-a-representatividade-do-ponto-de-audiencia-de-tv-para-2021\/","title":{"rendered":"Kantar IBOPE Media atualiza a representatividade do ponto de audi\u00eancia de TV para 2021"},"content":{"rendered":"
\"\"

Divulga\u00e7\u00e3o<\/p><\/div>\n

A partir de 1\u00ba de janeiro, com base nas novas estimativas populacionais, a Kantar IBOPE Media atualizar\u00e1 a representatividade do ponto de audi\u00eancia de televis\u00e3o, na qual 1 ponto equivale a 1% do universo pesquisado em cada pra\u00e7a aferida.<\/p>\n

Em 2021, 1 ponto de audi\u00eancia nos 15 mercados aferidos regularmente pela empresa, por exemplo, representar\u00e1 268.278 domic\u00edlios e 716.007 indiv\u00edduos. Abaixo, a lista de equival\u00eancia tamb\u00e9m para as demais pra\u00e7as aferidas pela empresa.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Pra\u00e7a<\/strong><\/td>\nEquival\u00eancia de 1 ponto de audi\u00eancia<\/strong><\/td>\n<\/tr>\n
Domic\u00edlios c\/ TV<\/strong><\/td>\nIndiv\u00edduos 4+ c\/ TV<\/strong><\/td>\n<\/tr>\n
15 Mercados<\/strong><\/td>\n268.278<\/td>\n716.007<\/td>\n<\/tr>\n
Gde. S\u00e3o Paulo<\/strong><\/td>\n76.577<\/td>\n205.377<\/td>\n<\/tr>\n
Gde. Campinas<\/strong><\/td>\n8.331<\/td>\n22.289<\/td>\n<\/tr>\n
Gde. Rio de Janeiro<\/strong><\/td>\n49.809<\/td>\n125.721<\/td>\n<\/tr>\n
Gde. Belo Horizonte<\/strong><\/td>\n20.692<\/td>\n55.610<\/td>\n<\/tr>\n
Gde. Vit\u00f3ria<\/strong><\/td>\n6.962<\/td>\n18.578<\/td>\n<\/tr>\n
Gde. Porto Alegre<\/strong><\/td>\n16.658<\/td>\n40.332<\/td>\n<\/tr>\n
Gde. Curitiba<\/strong><\/td>\n12.058<\/td>\n32.449<\/td>\n<\/tr>\n
Gde. Florian\u00f3polis<\/strong><\/td>\n4.360<\/td>\n10.936<\/td>\n<\/tr>\n
Gde. Goi\u00e2nia<\/strong><\/td>\n8.987<\/td>\n24.317<\/td>\n<\/tr>\n
Distrito Federal<\/strong><\/td>\n9.634<\/td>\n27.337<\/td>\n<\/tr>\n
Gde. Salvador<\/strong><\/td>\n14.293<\/td>\n36.627<\/td>\n<\/tr>\n
Gde. Fortaleza<\/strong><\/td>\n12.532<\/td>\n36.088<\/td>\n<\/tr>\n
Gde. Recife<\/strong><\/td>\n13.657<\/td>\n37.569<\/td>\n<\/tr>\n
Gde. Bel\u00e9m<\/strong><\/td>\n7.636<\/td>\n23.001<\/td>\n<\/tr>\n
Manaus<\/strong><\/td>\n6.091<\/td>\n19.774<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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