![\"\"](\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2021\/03\/Promocash-1-300x243.jpg\")
Divulga\u00e7\u00e3o<\/p><\/div>\n
Cada vez mais as marcas apostam em campanhas promocionais e cashbacks para atrair os shoppers e incrementar as vendas. Mas colocar uma promo\u00e7\u00e3o em pr\u00e1tica n\u00e3o \u00e9 uma tarefa simples e nem se restringe a um bom planejamento criativo: a estrat\u00e9gia de execu\u00e7\u00e3o \u00e9 muito importante nesse processo.<\/p>\n
Segundo a Sociedade Brasileira de Varejo e Consumo (SBVC), durante a pandemia 48% dos consumidores utilizaram o cashback para obter descontos. Essa foi a terceira alavanca promocional mais usada, atr\u00e1s de descontos\/promo\u00e7\u00f5es (63%) e programa de pontos (52%).<\/p>\n
De olho nesse cen\u00e1rio, a Integer\\OutPromo – ag\u00eancia pioneira na modalidade para bens de consumo e que come\u00e7ou a realizar a\u00e7\u00f5es de cashback em 2011 – anuncia novidades em sua ferramenta propriet\u00e1ria de valida\u00e7\u00e3o de cupons de pagamento em promo\u00e7\u00f5es e cashbacks, o Promocash. Utilizada em grande parte das a\u00e7\u00f5es de cashback no mercado brasileiro, a plataforma \u2013 que j\u00e1 leu mais de 1 milh\u00e3o de cupons nos \u00faltimos anos em a\u00e7\u00f5es para clientes como Heineken, MARS, P&G e Reckitt Benckiser \u2013 passa a ser integrada com o PIX, m\u00e9todo de pagamento instant\u00e2neo.<\/p>\n
Com o PIX, o Promocash oferecer\u00e1 mais agilidade no processo de reembolso, que poder\u00e1 ser conclu\u00eddo em minutos, al\u00e9m de mais seguran\u00e7a durante o cadastro da conta, leitor QR CODE e identifica\u00e7\u00e3o do pagamento ao consumidor participante. \u201cUtilizamos apenas 3 passos \u2013 cadastre, fotografe e ganhe. Integrados com o PIX e as principais institui\u00e7\u00f5es financeiras, como bancos e fintechs, realizaremos o cashback autom\u00e1tico. \u00c9 dinheiro na m\u00e3o do consumidor e informa\u00e7\u00f5es do comportamento desse shopper realtime para a ind\u00fastria.\u201d, explica Rosana Carvalho, CFO da Integer\\OutPromo.<\/p>\n","protected":false},"excerpt":{"rendered":"
[…]<\/p>\n","protected":false},"author":4,"featured_media":6488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[96],"tags":[7541,48,7543,1464,4738,7542,7544,2940],"yoast_head":"\n
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