{"id":6591,"date":"2021-03-11T15:08:40","date_gmt":"2021-03-11T18:08:40","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=6591"},"modified":"2021-03-11T15:08:40","modified_gmt":"2021-03-11T18:08:40","slug":"delivery-representa-81-das-vendas-de-itens-de-farmacia-em-2020-aponta-farmacias-app","status":"publish","type":"post","link":"https:\/\/www.pqn.com.br\/portal\/delivery-representa-81-das-vendas-de-itens-de-farmacia-em-2020-aponta-farmacias-app\/","title":{"rendered":"Delivery representa 81% das vendas de itens de farm\u00e1cia em 2020, aponta Farm\u00e1cias APP"},"content":{"rendered":"
\"\"

Divulga\u00e7\u00e3o<\/p><\/div>\n

A necessidade de se manter em isolamento social, ocasionada pela pandemia em 2020, fez com que muitas farm\u00e1cias come\u00e7assem a aplicar cada vez mais investimentos no ambiente digital, tornando o delivery essencial para a entrega de seus produtos. Segundo um levantamento realizado pelo Farm\u00e1cias APP, aplicativo de vendas online de itens de sa\u00fade e beleza, o m\u00e9todo de envio r\u00e1pido representou 81% dos pedidos no ano passado.<\/p>\n

Em contrapartida do delivery, categoria que lidera as vendas na plataforma, est\u00e1 a possibilidade de retirada na loja, que retratou apenas 19% das compras realizadas pelo aplicativo no ano anterior. \u201cO impacto causado pela pandemia fica claro, pois mesmo com a possibilidade de retirada dos produtos nas lojas f\u00edsicas, os consumidores, em sua maioria, optam pela entrega em casa\u201d, aponta Tatiane Zambetta, Coordenadora Comercial do Farm\u00e1cias APP.<\/p>\n

Al\u00e9m disso, ao analisar o comparativo entre 2019 e 2020, \u00e9 poss\u00edvel observar o protagonismo do delivery na vida dos consumidores, visto que a modalidade teve um crescimento exponencial de um ano para outro. \u201cEssa alternativa acabou se tornando indispens\u00e1vel para os compradores, pois al\u00e9m de evitar exposi\u00e7\u00e3o ao v\u00edrus, eles conseguem adquirir seus itens com praticidade e conforto\u201d, afirma Tatiane.<\/p>\n

Com este cen\u00e1rio, a plataforma busca se aprimorar progressivamente para atender \u00e0s demandas dos clientes e para cumprir com os envios expressos de forma efetiva. \u201cA metodologia avan\u00e7ada que o Farm\u00e1cias APP utiliza \u00e9 capaz de informar o prazo de entrega, de acordo com regi\u00e3o e hor\u00e1rios de atendimento das farm\u00e1cias, auxiliando os pontos de vendas e os consumidores durante todo o processo\u201d, conclui.<\/p>\n","protected":false},"excerpt":{"rendered":"

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